A Unique Approach to Branding
Over the past 18 months, J. Schmid has been refining an innovative approach to catalog and multichannel branding that combines a unique combination of customer and competitive intelligence to derive a company's "one thing" and Higher Order Benefit. Using the elements of this unique approach, we've crafted brand standards and re-positioned a variety of catalog marketers, each with a specific strength and unique promise.

One of the companies we've had the fortune of working with, Miles Kimball, took the outcomes to heart and has embraced its positioning in a way that's beginning to drive its business. Says Miles Kimball Company President Stan Krangel, "J. Schmid has an outstanding process that is collaborative, insightful and helps to quickly identify the 'Essence of the Brand.' It provides a real foundation from which an organization can build products/services and clearly communicate a 'brand promise' through all of the channels that touch the consumer."

"Outstanding Process"
Krangel continues, "Outstanding process! It's ideal for companies looking to re-evaluate their brand position in the market, for creating new brands or for companies managing a portfolio of brands where each brand is at a different level of development in their market. An effective brand promise is not only about your advertising. It is about delivering a clear message consistently in product/services/advertising and having your entire organization imbed that promise in every aspect of their behavior everyday. The J. Schmid process helps to unlock that 'brand essence' in a clear, efficient and collaborative way."

Success in catalog and multichannel marketing is no longer a function of good creative featuring good product mailed to a good contact strategy. Today, success is as much a function of differentiation and ensuring that every contact is brand and customer relevant. Knowing and embracing what your catalog uniquely represents is the building block for growth in an ultra-competitive marketplace.

To learn more about our unique approach to branding, click here or email us.