Welcome to the J. Schmid & Assoc. Inc. weblog. In this, our first official post, we wanted to let you know what you might expect from blog.jschmid.com.

Strategies and Tips
Anyone who's heard us speak or read our articles knows that we're as open as anyone in the catalog industry with what we know. We plan to use this space to augment our regular contributions to catalog and direct marketing publications with strategies and tactics that you can apply in your own business. Some will be form-fitted to the smaller cataloger, others general enough for even the "big guys" to implement. Point is, we see this as a chance to give even more to catalogers every day.

Analytics
We're constantly working to come up with new approaches to data, new ways to measure the success of a catalog and multichannel business. When we've come up with something in the past, we haven't always had a vehicle for sharing. Now we do. From formulas to interetsing Excel applications, from matchback techniques to correlation analysis, we'll look to put metrics that help you monitor and measure your business here.

Interesting Information
We don't just write for publications, we read them. Avidly. When we come across interesting industry information, we'll post it here and let you comment.

But that's, of course, not all. We'll include case studies, client news, industry tidbits, speaking engagements and, well, whatever else we think you might be interested in. And we hope that you participate. We look forward to your feedback and participation.